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Planning a Website
Building a successful website requires
careful planning and attention to detail. Remember that people
do judge a book by its cover - and they will judge your
business by your website. You have one chance to make a first
impression. In many cases, your website may be the only
marketing material from your business that a potential customer
will see.
There are essentially three things that
create cost when building a website:
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Registering a domain -
www.yourbusinessname.com.
We have a company that we recommend working with for domain
registrations. We don't make any money off of it - it just
makes our lives easier if you use them for domain
registrations. That way we're not learning how a different
company works with every domain we service. We simply work
on too many websites to do that. Annual fees are typically
$12.50. Beware the offers received in the mail about
renewing your domain registration - they are usually a sly
way of getting you to switch to another host who will charge
you more. If in doubt, call us.
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Web hosting - a place to host your
site so people can see it on their computers. Average
hosting for a small business website is $75 per year. Call
us for details.
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Web design - the actual process of
designing a site that communicates your mission to your
potential customers. This part is almost impossible to
predict costs without reviewing your design needs first. The
average small business site we create runs from $350-$700.
It just depends on your needs, and what your long term plans
are for site functionality. These questions can always be
satisfied by meeting with us, and allowing us to help you
plan your site.
Following is a list of things to think about as you start your planning process:
- Company Name
- Company Colors
- Company Logo
- Home Page content - About your Company and products
- Page Titles
- Page Content
- Photos – “Before & After” jobs, Products, Satisfied
Customers, etc.
- Contact Info and/or form
- Preferred contact method - Phone, E-mail
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